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This Project gears towards children and parents to bring attention to the produce left behind because of the unsustainable cosmetic standards in our food industry.

 
In Canada, 40% of the food is never eaten, costing about $27 billion per year. Arguably, a large part of the waste could be avoided if consumers were willing to eat some ugly produce. We have a high expectation for food to be blemish-free.

 

To focus on this problem, I wrote a kid’s book with all kinds of imperfect, lumpy, misshapen produce.

 

On a journey of self-discovery, our little carrot meets other oddly shaped veggies and fruits and learns the importance of accepting our differences… even the bumpiest berries are sweet!

 

Notes

Graduation Project

ECUAD 2018

 

Since I am considering to publish it in the future, unfortunately, I can't provide the full view of the whole book now.

 

If you are interested in receiving a hard copy or a PDF in the future, feel free to sign up here ↓ no spam, I promise.