Du jour Pure (2018)
Package RE/design for bottled water.
We are focusing on the abuse of plastic bottles situation. With beliefs of Reduce > Reuse > Recycle, we designed another package visual identity to reduce the consumption of plastic bottles, inspired by cigarette packaging.
The labels display how much micro-plastic every bottle contents and some facts about plastic pollution. We hope such labels can invite the public to reconsider if it is still worthy to buy a bottled water.
Even they are labeled at such cheap prices, the costs are never cheap.
Group assignment members: