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Du jour Pure (2018)



Package RE/design for bottled water.


We are focusing on the abuse of plastic bottles situation. With beliefs of Reduce > Reuse > Recycle, we designed another package visual identity to reduce the consumption of plastic bottles, inspired by cigarette packaging.


The labels display how much micro-plastic every bottle contents and some facts about plastic pollution. We hope such labels can invite the public to reconsider if it is still worthy to buy a bottled water. 


Even they are labeled at such cheap prices, the costs are never cheap.



Group assignment members:
Daniel Kim
Farah Rezaei
Iris Zhu
Mandy Hui


ECUAD 2018

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