A C2C e-commerce app platform based on the mobile. Covering the high-end second-hand market such as luxury goods/artworks, target at the middle-class consumers.
The logo is inspired by the Chinese traditional “carving”, “calligraphy” and “red-crowned crane”, and incorporates the calligraphy. The red dot that is transformed from the Tang Dynasty is more conspicuous, symbolizing the Chinese treasures. The irregular engraving background is inspired by the hand-carving jades.
The color of the logo is chosen from the ancient Chinese color pallets, creating a sense of quality.
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